Blogging, Perks and Accountability

June 6th, 2009 | Categories: Comments, Food
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To those who have not been following the different blogs in Vancouver, a quick catch-up note: The most blogged about “event” in the last two weeks has been the Open House of a Japanese restaurant in Downtown Vancouver called Irashai Grill. While I received the invite, I chose not to attend, despite Sherman was trying to convince me to join them during the Long’s Noodle House dinner. After all, I had already blogged about this place some time ago and my thoughts were on the negative side (you can read my post here). Of course, since it has been the “talk”, there ought to be blog posts about it, right? Well, check the links below:

 

Don’t worry… While it won’t open a new window, this post will still be here so, go ahead, read them to your hearts content… Are you back? OK, good… ^_^

Basically, the experience falls into three categories:

  • Those who went to the lunch thought it was quite good.
  • Those who went to the Open House thought it was, to quote somebody, a “gong show”.
  • And then there is the post from Chowtimes, which ended up being more of a private invite.

 

Of course, regardless of what happened, and in an “there is no such thing as bad publicity”-esque way, this PR campaign did what it was supposed (?) to do: generate buzz. OK, so far so good. And what is the purpose of this post, again? Good that you are still interested in the topic as I am just getting started… To begin, I would like to make a quote from Kevin of 604 Foodtopgraphy regarding Ben and Suanne’s of Chowtimes visit:

“This obviously wasn’t a normal dining experience, and it seems like no food blogger has had that at Irashai yet.

“All that’s been happening is the special foodie lunch, the openhouse, and this. This might seem a little rude, but did you pay for this meal? If so, that’s great.. but you still got obvious special treatment. That totally makes the review biased.

“I’m arguing the fact that food bloggers should remain anonymous, or at the very least be treated like any other regular customer, just so we can report a true experience of the restaurant. This way, any regular person can go in and experience what we experienced, wi (sic)”

 

Well, Kevin, I am not trying to single you out but… I did visit Irashai Grill way before this Open House and out of my own pocket – again, the link is here. However, putting that aside, I think Kevin made a really good argument about who we are and what we do, though I do disagree in one aspect: We (or at least *I*) do not review restaurants. There is a difference between what Alexandra Gill and Mia Stainsby (food critics for The Globe and Mail and Vancouver Sun) do and what we do. Everybody: Just because you blog about food does not make you a food critic/reviewer. There are a lot involved behind the scenes of food and beverage operations than just serving food. Unless you are familiar with a lot of these details, some statements might not be accurate/applicable/fair. At least, writing about it serves you as a stepping stone, as Alexandra Gill puts it in this article. I might be digressing here but regardless of us being professionals or not, some professional chefs think we are a force to reckon with. As per Rob Feenie in an interview with Sharon of Only Here for the Food (which, by the way, has no relationship with this blog, despite the name similarities. It is sheer coincidence! Sharon, if you feel there is a conflict, drop me an email!)

The thing that I’ve loved about the evolution over the last few years of food and wine…something I was telling the students this morning or this afternoon – whether it’s an opinion or a comment about food – it’s subjective. Whether its bloggers or writers, everyone should understand that people have the right to their opinion and the right to talk. The importance of it is getting the voice out, and it’s the extended part of the media of any kind of city. Bloggers in some cases are just giving their two cents worth and sometimes you’ll have bloggers making comments that make more sense than some of the food writers. It’s important for everyone to have an opinion.

 

This is the reason why I say my posts are just that, humble posts, and never a review… (On that note, you will notice that Mia Stainsby always add this note at the end of her articles: Restaurant visits are conducted anonymously and interviews are done by phone).

And, now, to the other point, that of impartiality and preferential/special treatment. To fire off, I will highly suggest everybody check this article (this is not the first time I make reference to it but is a fine article worth reading it again). Is it unfair Ben and Suanne were given special treatment? Maybe. Is it unfair bloggers were invited to the Open House but not any John/Jane Doe (though this might be a joke, as well, considering some reports that people just “signed in” minutes before the Open House when this was a RSVP event)? Again, maybe is unfair. However, that is not the point. Again, the fact is that there was a PR campaign and Ben and Suanne were chosen for this purpose. After all, when you have been hanging for a long time among the top bloggers in the Vancouver leaderboard (as per Urbanspoon), there ought to be perks, right? Just ask Matt of Vancouver Slop, who ended up in TV… I am digressing here… What matters here is that, as a reader, you should not take everything written at face value, the same way you shouldn’t take house hippos. In the case of Ben and Suanne’s visit to Irashai Grill, if you consider their opinions were skewed due to it being a private invite rather an average experience, then follow your instincts.

So, going back to the original question, what is the purpose of this post? What I am trying to bring up here is that, despite we are not journalist (who have their own code of ethics), we ought to be responsible of what we write (think of that famous Spider-Man quote). We can’t just go other and write what ever we want. While I do not suggest going to the extreme with an code of ethics like the one suggested here; something like the one suggested by eGullet sounds manageable, in my opinion. Would I myself subscribe to such ethic code? Not necessarily. My professional life requires me to have certain standards so I am well aware of what I can/should/shouldn’t write. But, if you find something I have written is incorrect, inaccurate, odd, suspicious, et al, please correct me, as I am responsible of it – and you ought to do so with other blogs too. Am I trying to tell my fellow bloggers they should follow such standards? Such suggestion would be hypocritical since I don’t follow it myself at 100%; instead, my suggestion is that of us be aware of such standards exist. Past that, just make sure you have fun blogging.


  1. Kevin
    June 6th, 2009 at 09:47
    Reply | Quote | #1

    Ahhhh…..way to shove me into the spotlight.

  2. Sherman
    June 6th, 2009 at 10:25
    Reply | Quote | #2

    LOL Kevin… Good post Kim. I tend to agree here. I try to refer to my blog posts as “posts” because they aren’t reviews. It’s my personal opinion about a place. Besides, I think I talk about my life more than the food itself! Can’t believe people are interested in that… I actually feel guilty sometimes when I get such great friendly service and I have to blog about how bad the food was. But I can only report what I experience. Isn’t that what it’s supposed to be? In terms of Irashai, I’ll refrain from commenting about any particular blogger; however, I try my best to give an unbiased opinion. WYSIWYG. The prearranged dinner was good (food was excellent), there were some issues I had and I noted them. Also, as much as I was gracious for their hospitality, I still consider their regular sushi substandard. Moreover, they are priced too high to compete with other Japanese Izakayas/Restaurants around them. With that being said, the Open House was terrible. Great way of upsetting a bunch of people. Also, the food wasn’t even close to being as good as the sit down meal. In terms of preferential treatment, I guess it’s up to the individual blogger as what they want to do. But of course as you mentioned, we always have to take every post with a grain of salt. It is after all, only ONE person’s interpretation. It’s a good thing there are lots of us, because someone can read and compare and make a decision based on that. However, the bottom line is people can do whatever they want, it’s a free country. Of course ethics, good taste and just plain courtesy must be prevalent. But as Todd Bertuzzi once said, “It is what it is”.

  3. Kevin
    June 6th, 2009 at 10:34
    Reply | Quote | #3

    @Sherman
    I’m not a food critic or a food reviewer….I’m just a foodie. I’m just writing about it, almost like a journal, as some people have told me it feels like that. In the end, my blog is my blog, and someone’s choice to read and make their decision is based on them. Although I do now realize the much greater effects that my post (and comments) have generated, I stand by it simply because I am being honest about my thoughts.

    Now I really do want to meet all you other food bloggers, enough of this commenting/e-mailing back forth, I want to see the human behind it!

  4. Jenny
    June 6th, 2009 at 14:35
    Reply | Quote | #4

    So I’m still unsure what your post is about…that bloggers should follow a code of ethics? So are you saying that among the forementioned blogs you’ve listed, some of them aren’t following it? It is unclear what brought about this particular post of yours.

  5. H.Peter
    June 6th, 2009 at 16:06
    Reply | Quote | #5

    Interesting.

    see, I would love to be much more biting after some dinners out, but Victoria (my much better half) always reminds me that I am taking myself and my opinion way too seriously.
    She is probably right. Who am I to mess with someone’s livelyhood, because their Hamburger really sucked. All I have to do is not go back.

    There is of course the other side, by gently nudging people into establishments that do excel in both food and service.

    My main BLOG goal from day one was to promote good gluten free food anyway, which is a much less contested field. That’s why I probably never got comped yet.

  6. KimHo
    June 6th, 2009 at 16:48
    Reply | Quote | #6

    Kevin, you are welcome? XD No, really, I was going write something about this after all the buzz it generated but you went ahead of me.

    Sherman, not to mention what we write is the result of a single visit, which might not be the same for everybody (for example, we could have been there in an off day). However, just as in real life, first impression is what counts…

    Jenny, welcome! This post is about the power of bloggers. Given that nowadays everybody can write anything in the Internet, we should not do so with some sort of check and balances. While for a journalist, that will be his/her paycheck (among other things), there is none for us (at least none formally). A code of ethics would be a way manage this problem; however, everybody has his/her own opinion on what should be in it (at least 3 visits? No way! I don’t have the $$$ or time to visit a place so frequently!). So, it is up to the blogger to his/her own self-assessment. And, of course, for readers to hold us accountable. Did any of the bloggers not follow a code of ethics? Well, that is a difficult question to answer, since, again, there is nothing formally agreed upon. However, if you read the posts, you will notice certain trends. As for why I wrote this, now that is an easier question to answer: No real reason other than my brain has been working overtime in the last couple of weeks… ^_^;;;

    H.Peter, let me ask you this question: as a restauranteur, would you prefer somebody gives you feedback (in the same way Rob Feenie mentioned) or just operate things “as is”? My way to express things is through this blog. As for livelyhood, while at first I had thoughts about it, in the end, it is survival of the fittest. Good restaurants will receive good feedback and prosper; bad restaurants will go down… eventually… (For some odd reason, some really crappy ones have managed to survive “like roaches” while good ones have also gone down). Oh, I have been told I could be very opinionated – but what is the point of just re-telling your thoughts to your close circle of friends? Why not let others read about your thoughts? :)

  7. H.Peter
    June 6th, 2009 at 17:49
    Reply | Quote | #7

    As a restaurateur I would do whatever it takes to be on top of the game.

    During my years in the industry (never as an owner) we learnt of our feedback almost nightly. I think the concept of feedback has changed with the internet. One was able to contain bad news much easier back then, compared to nowadays.

    Opinions ARE subjective and I learnt that from reading (too) many food blogs. I eat a lot and enjoy being directed towards places I have not heard about. Even the ones that get a lot of heat, I try to check out for myself. Many times I agree with Bloggers, sometimes not.

    Yours is a good one, maybe you should write more about calgary…..

  8. Jessica
    June 6th, 2009 at 22:07
    Reply | Quote | #8

    I have to fully agree with you Kimho. I receive many invites as well and I have never shown my face at one. I always take the photos discreetly with a point and shoot so there’s no hint that I’m a blogger. And, I always pay for my meals. There has been two establishments that have continually bugged be to “check them out” (you can guess which two…those are them!) which has made me not want to visit them and I probably won’t. I don’t mind an invite but once I decline I would rather not be pestered.

    The food reviewer for the NYT has worked for over twenty years and he has done all his reviews anonymously. No promotion taking, no free meals, no nothing. I believe that is the only ethical way to objectively be a journalist. Yes, we food bloggers are not real journalists but we should adhere to the same ethics in order to give a truthful review.

    This is not to say that those who attend promotional events are unethical but I think it should be clearly stipulated on the top of the article when they have received a deal, free meal or are being compensated in any other way to keep the integrity of the review in check.

  9. Jonnek
    June 7th, 2009 at 05:50
    Reply | Quote | #9

    I totally agree to Kimho’s point. The food blog is a very powerful medium. I myself is not a blogger but just a lowly blog reader who gets excited to try new restaurants posted in your blogs. You may not think of yourselves as a food critics but your opinions are taken very seriously. We may or may not visit a restaurant depending on your own dining experience. It is important that your posts are unbiased.

    I don’t really frown on bloggers enjoying restaurant freebies. If I am put in tbat situation I would do it too without a second thought. Food bloggers spend a lot of their time and money to maintain their blogs. It’s just fair that they get rewarded once in a while with a free meal. But as Jessica mentioned, there should be a notation at the start of the post that the meal is a freebie. I would then take everything u say with a grain of salt.

  10. La Petite Vancouver
    June 7th, 2009 at 11:28

    Well said Kim Ho.

    @ Kevin : food bloggers meet up? sounds good! count me in hehe =)

  11. Michael Moriarty
    June 8th, 2009 at 07:23

    There’s different types of blogs, and they’re own good in their own right.

    some people choose to blog anonymously, which i agree gives you a more unbiased and realistic review

    some people choose to blog for the recognition, and will gladly accept any freebie and special treatment that is given. and they make it an obvious point to pull out their huge dslr during dinner

    i’ll continue to read both types of food blogs, because at the end of the day, they both provide you with good information about the restaurant’s food, which is what i mostly care about. if the food sucks, in my opinion it will probably still suck even if they know you’re a food blogger.

  12. raidar
    June 8th, 2009 at 08:01

    Well thought out and well written. Kings to you Kim.

  13. Sherman
    June 8th, 2009 at 09:23

    @Michael Moriarty

    Michael, you got it right. I think even if a restaurant tries really hard to please, it will never mask the fact if the food sucks or not. The food will eventually speak for itself.

  14. KimHo
    June 8th, 2009 at 09:25

    I must say that I am in awe at the reaction given to this post, specially because I had to approve some of them (meaning this is the first time he/she has commented in this blog). To all of you, thanks!

    Jonek, there is no such thing as a “lowly blog reader”. If it wasn’t because of readers, blogs like this will not exist, specially after the initial enthusiasm of starting the blog. Again, it is thanks to feedbacks (again, positive and negative) that give us that will to continue and improve.

    Michael, actually, I take my pictures with a dSLR as well (as mentioned in my gear link); however, I do it for documentation purposes. Would a post be as interesting if there was no pictures of the food that could make readers drool? ^o^ I do not try to fish any freebies or comps – if they give me something on the house, I will include it in the post but will make emphasis it was something I did not order. Of course, complimentary items (like bread) does not fall into this category as every customer gets them. Huge dSLRs? Well, my camera is larger than any point and shoot in the market; however, it is relatively small when I compare it to the dSLRs used by other bloggers I know (specially when I use the 35mm lens). And that brings a really interesting thought: What if everybody buys a dSLR (since they are now as low as CDN$400) and take it to the restaurants/eateries to take pictures?

  15. Michael Moriarty
    June 8th, 2009 at 11:23

    Hi Kim,

    From your response, I take it that you feel like I was referring to you in my post. I wasn’t. I enjoy your blog and I didn’t know you use an SLR.

    I’m merely trying to point out the following:

    It’s about the food.

  16. KimHo
    June 8th, 2009 at 11:34

    Michael, oh, no, no! I just wanted to put a bit of humour. Sorry my reply was ambiguous. ^_^;;;

  17. Eddie Chan
    June 8th, 2009 at 16:44

    Why all the discussion?
    In my mind, there’s no doubt that Irashai Grill is the greatest restaurant in Vancouv..nay, greatest restaurant in North America. That is, until another restaurant gives us a free meal (*hint hint*).

    But seriously, I agree with what’s been said. Bloggers can do whatever they want. They aren’t held to the same standards that pro journalist are held to (unless they want to be). However, for the respect of your readers, I think bloggers should present all of the important facts objectively (e.g. a disclaimer that a meal was free) and let their readers form their own opinion on a restaurant.

    PS: in the end, it’s just food :)

  18. fmed
    June 11th, 2009 at 12:47

    Then there is the ‘best of both worlds’ scenario – accept the freebie but don’t blog about it afterwards.

    Good discussion…and timely – the food ‘blogosphere’ has reached a critical mass. The audience is an intelligent one and will easily see through the hype…and those who do will likely give those who accept a freebie a hearty thumbs-up. They will say: “Why not? I would.”